This dental practice approached Allure Strategies with a website that was not optimised for effective results, substantial social media presence when compared to their competitors, and very little to no leads. Their competitors were highly active in the social media and had scheduled appointments every day.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
We optimized their website and worked on the backlinks and keyword search. We did a complete makeover of their social media profiles. The posts we published were creative, relevant, useful, and informational. We suggested to have any ongoing and/or upcoming offers to be made available in social media as well. We ensured that any customer interactions (Comments and Messages) were responded at the earliest that were received through their social channels.
The following are a few of the impacts our efforts produced for the dental practice thanks to social media and SEO.
Increased Site Traffic and Search Ranking: By targeting the apt keywords and links to within social media posts, their website is now on the first page of Google search.
Brand Loyalty: We increased their followers count by a staggering 45%. These patients further spread the word about their experience and brought in more prospective customers and leads.
High Converting Leads: Out of the number of leads they received in a month, 21% ended up scheduling an appointment the same month and 16% the following month. As per the patients’ feedback, the reason they scheduled an appointment later was because they need time to prepare themselves for the service the wanted to opted for.
Social Media Insights: Social Media helped this dental practice learn which dental services their patients were most interested in. This in turn assisted them to create the appropriate offers for those services and gain more business.
Enhanced Customer Service: Whenever the patients had any queries regarding their practice and offers on social media, we would ensure that they would get a response within a few minutes or at most an hour. The time taken to respond is extremely important since 42% of customers expect a response within 60 minutes on social media.
All of these wouldn't have been possible without this dental practice taking advantage of the social media’s client base and improving their website.
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
While expert marketers are trying to re-frame the much acclaimed founding principles,our marketing mix @ Allure Strategies has been consistent with times. The desired end state is to create delightful experiences for the target segment the first time, every time. We understand that every business is unique and challenge ourselves and the laid out norms to enable game changing solutions for client's business growth. Accepting change and up-skilling has been our forte.