An educational institution was finding it hard to carve a niche for themselves in such a competitive market environment.Furthermore, they were also struggling to effectively establish a brand presence that would differentiate them from their competitors. We contributed to their success by putting forward cohesive strategies and determine actionable objectives to surpass market competition and deliver measurable results by improving online conversions and increasing student enrollments.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Implemented an online marketing strategy to include content marketing, search and display advertising, search engine optimization, social media marketing and conversion rate optimization.Extensive research was conducted on target personas to establish the most effective content marketing strategy to boost enrollments with a high ROI. Additionally, Innovative ideas to garner interest and drive parents to their Open House to increase admissions were also suggested that resulted in a whopping 120% increase in attendees compared to the previous year.
After implementing the above digital marketing solutions, a significant jump in organic traffic, conversions and enrollments in the school were the three major achievements. Organic traffic had soared to a 320% increase in about a year. Our campaigns drove organic conversions to increase by 40%, qualified leads to increase by 277%, and school enrollments were up by 65%
Working with us, our client had seen:
320% increase in organic traffic
85% increase in student enrollments
65% increase in student enrollments
10 highly competitive keywords ranking on the first page of the SERPs
40% increase in other conversions(phone calls, school visits, filling of admission forms, etc) purely through organic means
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
While expert marketers are trying to re-frame the much acclaimed founding principles,our marketing mix @ Allure Strategies has been consistent with times. The desired end state is to create delightful experiences for the target segment the first time, every time. We understand that every business is unique and challenge ourselves and the laid out norms to enable game changing solutions for client's business growth. Accepting change and up-skilling has been our forte.