An Educational Institution

An educational institution was finding it hard to carve a niche for themselves in such a competitive market environment.Furthermore, they were also struggling to effectively establish a brand presence that would differentiate them from their competitors. We contributed to their success by putting forward cohesive strategies and determine actionable objectives to surpass market competition and deliver measurable results by improving online conversions and increasing student enrollments.

Strategy devised

Implemented an online marketing strategy to include content marketing, search and display advertising, search engine optimization, social media marketing and conversion rate optimization.Extensive research was conducted on target personas to establish the most effective content marketing strategy to boost enrollments with a high ROI. Additionally, Innovative ideas to garner interest and drive parents to their Open House to increase admissions were also suggested that resulted in a whopping 120% increase in attendees compared to the previous year.

Results

After implementing the above digital marketing solutions, a significant jump in organic traffic, conversions and enrollments in the school were the three major achievements. Organic traffic had soared to a 320% increase in about a year. Our campaigns drove organic conversions to increase by 40%, qualified leads to increase by 277%, and school enrollments were up by 65%

Working with us, our client had seen:

• 320% increase in organic traffic
• 85% increase in student enrollments
• 65% increase in student enrollments
• 10 highly competitive keywords ranking on the first page of the SERPs
• 40% increase in other conversions(phone calls, school visits, filling of admission forms, etc) purely through organic means

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”